Why Your Best Ideas Die in Conference Rooms

I Used to Get "We'll Think About It" Until I Discovered This

Jacqueline Twillie
September 15, 2025

(And the 30-Second Fix That Changes Everything)

Hey there,

You know your proposal could save the company millions. The executives in the room? They're already mentally moving on to the next agenda item.

This used to happen to me constantly. I'd walk into boardrooms armed with solid data and genuine passion, only to walk out with polite nods and zero action.

The brutal reality:

It's not what you're saying. It's how you're packaging it.

The L.A.T.T.E. Framework

After working with hundreds of leaders, I've distilled effective executive communication into five moves:

LOOK	Lead with the metric that matters most
ANTICIPATE	Predict pushback before it derails you
THINK	Time-bound your ask with specific next steps
TALK	Tie everything to outcomes they already track
EVALUATE	Edit ruthlessly—every word must earn its place

Here's how the same proposal sounds before and after:

❌ BEFORE

"We should implement this new customer feedback system. It has great analytics capabilities and will help us understand our customers better. The team is excited about the insights we could generate."

✅ AFTER

"This customer feedback system will reduce churn by 15% within six months—that's $2.3M in retained revenue. The $150K investment pays for itself in quarter two. I need approval by Friday to hit our Q1 launch."

Try This in Your Next Meeting (Takes 2 Minutes)

Before you walk into any important conversation, grab a piece of paper and write down these three things:

1	The Number That Matters What's the one metric your idea will impact? Revenue? Cost savings? Time reduction? Write the specific number and timeframe. Example: "Reduce support tickets by 30% within 90 days"

2	The Obvious Objection What's the first pushback you'll get? "Too expensive?" "Not enough time?" "Tried that before?" Prepare your data-backed response. Example: "I know budget is tight, but this pays for itself in quarter two"

3	The Decision Deadline What do you need and when? Be specific. Vague asks get vague responses. Example: "I need approval by Friday to hit our Q1 launch target"

Do this before just ONE meeting this week. I guarantee the response will be different.

Want the Complete Framework + Live Practice?

Join me this Thursday for a live session where I'll walk through the full L.A.T.T.E. framework with real-world examples and give you scripts you can use the very next day.

📅 Thursday, Sep 18, 2025

⏰ 12:30 PM EDT (30 minutes)

Brought to you free by Maven

Reserve Your Spot (Free)

You'll leave with power phrases and strategies you can use immediately

Your ideas deserve better than polite nods and "we'll think about it."

Talk soon,
Jacqueline

Jacqueline V. Twillie | Leadership Communication Expert

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