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LinkedIn Glow Up for Resilient Leaders: H2 2025My Personal Insights from LinkedIn with over 400 impressions weekly and 30K+ followers For The Resilient Leaders Program | Sept 2025 | LinkedIn |
| What's In & What's Out | LinkedIn Glow Up for Resilient Leaders: H2 2025LinkedIn today is not the LinkedIn of last year. The platform has shifted, and so has the algorithm. If you want to grow your influence, attract career-changing opportunities, and avoid getting stuck in the algorithm confusion, you need an updated playbook. This guide, built on the LATTE Framework (Look, Anticipate, Think, Talk, Evaluate) and the AHA Framework (Attitude, Habits, Actions) from Dear Resilient Leader, is your insider strategy for H2 2025. Read it in under three minutes. Spend 30 minutes putting it into action. Use it as your monthly checkpoint to keep pace with how LinkedIn really works right now. | LookWhat it means: Look is about noticing how LinkedIn surfaces content so you can post with intention. It's the difference between guessing and using data to your advantage. | AHA | Guidance |
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| Attitude | See LinkedIn as a professional stage where expertise gets discovered, not a social feed. | | Habit | Scan your feed twice a week with purpose — notice what kinds of posts in your industry rise to the top. | | Action | Post when engagement is proven highest: weekday mornings (9:30–noon), early afternoons, evenings (7–9 p.m.), and Sunday nights. Avoid Friday evenings. |
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| AnticipateWhat it means: Anticipate how the algorithm works so you can align your posts with what it rewards. | AHA | Guidance |
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| Attitude | Expect the algorithm to prioritize domain expertise over personal updates. | | Habit | Draft posts that start with your field: "In government relations…" "In brand marketing…" LinkedIn will route them to peers beyond your immediate network. | | Action | Share fewer personal updates unless they're major milestones (promotion, new company). Let go of hashtags, clear industry language is what drives reach now. |
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| ThinkWhat it means: Think through your message before you post. Each piece of content should add value and reflect your leadership lens. | AHA | Guidance |
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| Attitude | Treat LinkedIn as a thought leadership platform, not just networking. | | Habit | Keep posts concise: one clear idea, 150–250 words, 1–3 sentence paragraphs. | | Action | Use concrete details, data points, or short professional stories. Skip hashtags, clarity and relevance expand reach. |
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| TalkWhat it means: Talk is about engagement, contributing to conversations, not just publishing posts. | AHA | Guidance |
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| Attitude | Value dialogue over broadcast, your comments carry weight. | | Habit | Comment a few times a week on industry-relevant posts. Treat each comment like a mini-post with your perspective. | | Action | End your own posts with meaningful reflections or specific questions. Avoid generic CTAs ("What do you think?") and spark real dialogue tied to your field. |
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| EvaluateWhat it means: Evaluate what works and what doesn't, and adjust each month. Consistency creates traction. | AHA | Guidance |
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| Attitude | See LinkedIn as a long game. One strong post won't shift your career, but a consistent pattern will. | | Habit | Once a month, review analytics: which posts had higher reach (usually industry-focused) and which had higher engagement (often personal). | | Action | Double down on posts that align with your career goals. Drop practices that don't move you forward (like random selfies or personal updates without context). |
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| Block 30 Minutes Right Now and Revise Your LinkedIn PlaybookIn H2 2025, LinkedIn is rewarding clarity, expertise, and consistency. This guide isn't about gaming the algorithm it's about showing up with intention and strategy. Use LATTE + AHA as your monthly checkpoint. Post with confidence, evaluate with discipline, and let your expertise lead the way. |
| From the Resilient Leaders Program © 2025 Jacqueline V. Twillie. All rights reserved. |
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